We recommend making different personas to represent each varying tier and fill out the user persona comparison to segment your users. For example, the “tier” option can range from ‘first-time users’ all the way to ‘late adopters.’ If you’re building an industry-specific product, your tiers can be ‘professionals’, ‘prosumers’, or ‘enthusiasts.’ Tiers can also refer to users’ level of commitment to your product-free users, paid users, or enterprise users. Tiers indicate levels of engagement users have with your product, or where they fall on the adoption curve. The tiers section is one of the most important sections when it comes to defining a Persona. Still unclear about archetypes? Here are 12 common archetypes to prompt your definition of those using your product. Why are these individuals considered visionaries, how do they want to use your product? You don’t need paragraphs detailing user archetypes, but make sure you have the answers on file. Be careful not to undermine Personas by using jargon like “visionary” or “radical” without going into detail about what exactly these words imply.Ĭontinue asking questions. Character (Archetypes & Tier)Īrchetypes are widely understood identities that characterize an individual’s personality, motivations, and goals. Information should reflect trends from interviews, questionnaires, or surveys.Ī quick way to find statistics on consumer demographics is by using Google Analytics. Collect data on the origin, age, and marital status of those currently visiting your site or interact with your company on social media. This section gives viewers quick insight into the Persona’s background, lifestyle, and behavioral practices. Use real quotes or comments acquired from customer interviews, surveys or questionnaires. Why is he or she interested in what you’re offering? What type of solutions is the Persona looking for? What matters most to him? QuoteĬapture the Persona’s attitude towards your product or service. Show the individual in a space that gives insight into where your product fits into his/her life. A UX/UI designer might be in a studio, a student in a classroom, or a part-time dad at his home office. If possible, use a photo of a real consumer, not a cheesy, easily identifiable stock image. Imageĭon’t forget to upload a photo! Give your persona a face that reflects the descriptions used throughout the template. Is she a student? An individual with a passion project? Before settling on a title, closely consider the message it sends audiences and the information it conveys. “The Aspiring Entrepreneur” is too general. If you use titles, make sure they are specific. A Persona named “Emily” doesn’t mean all users in that category are female. If you give Personas human names, make sure those viewing the documents don’t make generalizations based on names alone. The Persona title allows you to easily reference a group of users during discussions.
#HOW TO DOWNLOAD A TEMPLATE FROM YOUTUBE HOW TO#
How To Create a User Persona: The Basics Title
0 kommentar(er)
